Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Starbucks turns up the twee romance to promote #StarbucksDate, its day-long special pairings menu for couples. Visit Las Vegas, aka the Las Vegas Convention and Visitors Authority, channels '90s horror flicks to tout Sin City tourism. And a bare-chested hiker and bikini-clad babe pitch for Old Spice.