Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: T-Mobile pointedly attempts to appeal to non-millennials in a spot that promotes its Unlimited 55+ plan for people over 55. Miller Lite says that it hasn't changed the way it brews in 40 years "because when you get something right, you don't mess with it." And Natalie Portman endures some serious relationship drama in a new 30-second cut of a commercial for Dior's new fragrance, Miss Dior; a slightly longer (45-second) version debuted online.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.