AT&T Milks the Last of an Internet Meme for Latest Nerd-Centric Spot
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, AT&T milks the last drops of an internet meme: The carrier's helpful nerds, who made their debut in March, stroll out to Lil John's ubiquitous "Turn Down for What." State Farm offers help from the NBA (not exactly the one you're thinking of). And Chris Paul's mother outshines her basketball-star son in Foot Locker's latest.