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Watch the Newest Ads on TV From Taco Bell, Bose, Visa and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Rece Davis helps Taco Bell promote its Live Más Spirit Contest for an opportunity to win free tickets to the College Football Playoffs. Arizona Cardinals wide receiver Larry Fitzgerald talks about his state of mind as he gets ready to enter the stadium in an ad for Bose headphones. And Visa begins the countdown to the 2018 Winter Olympics.

Today's TV Ad Highlights

Data provided by iSpot.tv
100-Day Countdown to the 2018 Winter Olympics Has Begun
Premiered on: Women's Curling, NBC Sports
VISA data for the last 30 days
Impressions: 360,835,567 (5% of industry)
Est. TV Spend: $8,506,510 (6% of industry)
Attention Score: 93.17
Attention Index: 113 (13% fewer interruptions than avg.)
Preparation
Premiered on: Football Night in Arizona, NBC
Bose data for the last 30 days
Impressions: 184,496,574 (5% of industry)
Est. TV Spend: $8,359,570 (11% of industry)
Attention Score: 87.35
Attention Index: 93 (7% more interruptions than avg.)
GameFly Shoot-Out
Premiered on: Graveyard Carz, Velocity
GameFly.com data for the last 30 days
Impressions: 118,676,613 (13% of industry)
Est. TV Spend: $2,059,876 (11% of industry)
Attention Score: 86.99
Attention Index: 48 (52% more interruptions than avg.)
Fitting In
Premiered on: SportsCenter, ESPN
Taco Bell data for the last 30 days
Impressions: 3,856,881,046 (17% of industry)
Est. TV Spend: $54,707,518 (17% of industry)
Attention Score: 92.35
Attention Index: 113 (13% fewer interruptions than avg.)
Christmas List
Premiered on: The Ellen DeGeneres Show, NBC
Academy Sports + Outdoors data for the last 30 days
Impressions: 23,160,793 (2% of industry)
Est. TV Spend: $16,777 (<1% of industry)
Attention Score: 84.55
Attention Index: 70 (30% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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