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Watch the Newest Ads on TV From Taco Bell, GE, Progressive and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: GE shows off its black slate matte finish refrigerator with the help of a couple of moms and a nosy little boy. T-Mobile serves up clips from shows including "Master of None" and "Orange Is the New Black" to promote the free Netflix subscription that comes with its family mobile plan. And Taco Bell hypes the return of Naked Chicken Chips—and the gooey nacho cheese sauce that comes with them.

Today's TV Ad Highlights

Data provided by iSpot.tv
New House
Premiered on: NFL Thursday Night Kickoff, CBS
Progressive data for the last 30 days
Impressions: 3,427,444,221 (19% of industry)
Est. TV Spend: $76,647,468 (21% of industry)
Attention Score: 90.35
Attention Index: 107 (7% fewer interruptions than avg.)
Netflix Included
Premiered on: The Late Show With Stephen Colbert, CBS
T-Mobile data for the last 30 days
Impressions: 2,253,095,172 (20% of industry)
Est. TV Spend: $61,012,446 (21% of industry)
Attention Score: 86.78
Attention Index: 104 (4% fewer interruptions than avg.)
A Duo Worth Dipping
Premiered on: College Football, ESPN
Taco Bell data for the last 30 days
Impressions: 3,208,491,597 (14% of industry)
Est. TV Spend: $50,985,269 (15% of industry)
Attention Score: 93.26
Attention Index: 127 (27% fewer interruptions than avg.)
Semaj
Premiered on: NFL Football, CBS
NFL Shop data for the last 30 days
Impressions: 627,063,750 (35% of industry)
Est. TV Spend: $15,601,396 (45% of industry)
Attention Score: 88.96
Attention Index: 80 (20% more interruptions than avg.)
Snoop
Premiered on: Grey's Anatomy, ABC
GE Appliances data for the last 30 days
Impressions: 68,735,354 (3% of industry)
Est. TV Spend: $1,239,944 (3% of industry)
Attention Score: 95.84
Attention Index: 150 (50% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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