Questlove and Charli XCX Cover Deee-Lite for Target's Summer Style
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target readies its summer sales season with the help of Questlove and Black Thought of the Roots, along with Charli XCX, who do a cover of Deee-lite's "Groove Is in the Heart." (The song was used in another spot that broke during the "Saturday Night Live" 40th anniversary special.) Nike features the world's best golfers -- and Charles Barkley -- for its new driver. And McDonald's recruits graffiti artists to spray its heartwarming branding.