TurboTax Keeps Storming TV for Tax Season (It's Last Night's New Ads)

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Peanut Butter and Jelly enjoy a brief, blissful moment with their new baby until the nurse's mouth starts to water ("aw, jammit!") in a plug for Pop-Tarts, while Starbucks pushes the bold and sweet flavor combination in its new Flat White latte. And TurboTax offers up the lastest ad in its new push for tax season -- this time featuring a student debt-burdened woman shoving shrimp into her purse at a buffett. (Ashley Rodriguez has more on how the campaign will play into the Super Bowl.)

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
TurboTax: Wedding: Shrimp TurboTax: Wedding: Shrimp
Network: History Channel
Show: Pawn Stars
Primetime Airing: Jan. 19, 8:46 pm ET
Starbucks: Bold and Sweet Starbucks: Bold and Sweet
Network: CBS
Show: Scorpion
Primetime Airing: Jan. 19, 9:24 pm ET
Pop-Tarts: Welcome New PB&J! Pop-Tarts: Welcome New PB&J!
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Jan. 19, 8:40 pm ET
Honda: Pilot Clearance Event: Tuesday Test Honda: Pilot Clearance Event: Tuesday Test
Network: ABC
Show: The Bachelor
Primetime Airing: Jan. 19, 9:15 pm ET
Gazelle.com: Extra Concert Ticket Gazelle.com: Extra Concert Ticket
Network: USA Network
Show: Law & Order: Special Victims Unit
Airing Date: Jan. 19, 6:29 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
McDonald's: Signs McDonald's: Signs
Online Views: 2,759,806
Social Actions: 20,891
SpotShare: 1.98%
Supercell: Hog Rider 2.0 Supercell: Hog Rider 2.0
Online Views: 1,441,958
Social Actions: 6,801
SpotShare: 0.85%
Dr Pepper: Mop Dog Dr Pepper: Mop Dog
Online Views: 339,941
Social Actions: 11,958
SpotShare: 0.66%
Supercell: Flight of the Barbarian Supercell: Flight of the Barbarian
Online Views: 983,582
Social Actions: 5,741
SpotShare: 0.63%
Disney Parks & Resorts: National Champions Disney Parks & Resorts: National Champions
Online Views: 137,127
Social Actions: 11,851
SpotShare: 0.59%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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