TurboTax Keeps Storming TV for Tax Season (It's Last Night's New Ads)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Peanut Butter and Jelly enjoy a brief, blissful moment with their new baby until the nurse's mouth starts to water ("aw, jammit!") in a plug for Pop-Tarts, while Starbucks pushes the bold and sweet flavor combination in its new Flat White latte. And TurboTax offers up the lastest ad in its new push for tax season -- this time featuring a student debt-burdened woman shoving shrimp into her purse at a buffett. (Ashley Rodriguez has more on how the campaign will play into the Super Bowl.)