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Watch the Newest Ads on TV From Verizon, Toyota, Wells Fargo and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Toyota presents the touching story of a very special tree and its place in the hearts of one family—and particularly one couple. E*Trade suggests that you shouldn't get mad at your brother-in-law—you should get E*Trade (it'll make sense after you watch the spot). And Wells Fargo serves up a charming array of "holiday meal memories" as a way of calling attention to its charitable efforts involving food banks.

Today's TV Ad Highlights

Data provided by iSpot.tv
R & S
Premiered on: The Voice, NBC
Toyota data for the last 30 days
Impressions: 2,091,208,014 (6% of industry)
Est. TV Spend: $58,857,988 (10% of industry)
Attention Score: 86.56
Attention Index: 105 (5% fewer interruptions than avg.)
You Like Your Brother-in-Law
Premiered on: Yesterday Today, Fox Sports 1
E*TRADE data for the last 30 days
Impressions: 505,614,919 (12% of industry)
Est. TV Spend: $8,999,726 (14% of industry)
Attention Score: 87.17
Attention Index: 75 (25% more interruptions than avg.)
2017 Holiday
Premiered on: The Victoria's Secret Fashion Show, CBS
Victoria's Secret data for the last 30 days
Impressions: 241,105,983 (5% of industry)
Est. TV Spend: $4,879,057 (7% of industry)
Attention Score: 89.32
Attention Index: 115 (15% fewer interruptions than avg.)
Holiday Meal Memories
Premiered on: Good Morning America, ABC
Wells Fargo data for the last 30 days
Impressions: 395,250,710 (5% of industry)
Est. TV Spend: $11,404,848 (8% of industry)
Attention Score: 91.94
Attention Index: 115 (15% fewer interruptions than avg.)
Wrapping Paper
Premiered on: New Day With Chris Cuomo and Alisyn Camerota, CNN
Verizon data for the last 30 days
Impressions: 2,824,451,147 (19% of industry)
Est. TV Spend: $87,614,962 (29% of industry)
Attention Score: 86.79
Attention Index: 105 (5% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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