Watch the Newest Ads on TV From Walmart, Kia, Bose and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Walmart encourages you (especially if you're a kid) to "Be who you want to be" this Halloween in an ad that plugs its costume offerings to the strains of The Who's "Who Are You?" Volkswagen also goes with a retro soundtrack, using Joe Cocker's "With a Little Help From My Friends" to back a seriously retro spot (E.J. Schultz has the story: "VW Debuts a Hippie-Dippy Ad Featuring Its Classic Bus—But Not a New Car in Sight"). And NFL wide receiver Larry Fitzgerald enjoys a little private time in a rather adorable fashion while he's wearing his Bose QuietComfort 35 headphones.
Attention Index: 58 (42% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.