Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Subway says you don't need a life coach in its newest spot. Its reasoning: the sandwich restaurant makes better choices easy. In a Nationwide Insurance spot, a man is overcome with emotion at being treated like a human by an insurance company that he gives a representative a bear hug.
Google pushes its new app with a Halloween-themed spot. People ask it questions like "What are the top scariest movies of all time?" and "How old is too old to trick-or-treat?" You're never too old to trick-or-treat, says the app.