Filthy Razor Jacques Makes the Case for Dollar Shave Club. It's Last Night's New Ads
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target continues the plaid Fall theme with little girls playing hopscotch, while Dwayne "The Rock" Johnson promotes Ford Service dealers as the best option for car owners in need of auto repair or maintenance.
Bacardi's new TV spot has a literal moving house party, and Google debuts yet another new ad promoting voice search in its app. Finally, a filthy French razor called Jacques tries to convince its owner not to change blades, but Dollar Shave Club comes to the rescue.