Plus, the Five Most Digitally Engaging Spots on TV Right Not
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lexus has a couple in a sexy street race, KFC's Colonel Sanders tries to fit in with the college crowd and Apple promotes the new camera features of the iPhone 6S with the help of NBA's Stephen Curry.
Toyota shows a groom and his best men driving in a Corolla to an unusual wedding venue, a football field. Finally, Kmart pushes a costume sale with a Thor-clad man using his hammer to make the trashcan lid fit, while his senior neighbors, dressed as Minions, watch. After all, Halloween is around the corner.