At Kmart, 'It's Not Weird,' It's Halloween

Plus, the Five Most Digitally Engaging Spots on TV Right Not

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lexus has a couple in a sexy street race, KFC's Colonel Sanders tries to fit in with the college crowd and Apple promotes the new camera features of the iPhone 6S with the help of NBA's Stephen Curry.

Toyota shows a groom and his best men driving in a Corolla to an unusual wedding venue, a football field. Finally, Kmart pushes a costume sale with a Thor-clad man using his hammer to make the trashcan lid fit, while his senior neighbors, dressed as Minions, watch. After all, Halloween is around the corner.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: The Camera: Stephen Curry Apple iPhone: The Camera: Stephen Curry
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 25, 10:47 pm ET
Toyota: Dream Teams Toyota: Dream Teams
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 25, 10:13 pm ET
Kmart: It's Not Weird Kmart: It's Not Weird
Network: VH1
Show: CrazySexyCool: The TLC Story
Primetime Airing: Oct. 25, 10:33 pm ET
KFC: Student Colonel: Norm Macdonald KFC: Student Colonel: Norm Macdonald
Network: AMC
Show: The Walking Dead
Primetime Airing: Oct. 25, 9:25 pm ET
Lexus: Turn It Up Lexus: Turn It Up
Network: TV ONE
Show: Roots
Primetime Airing: Oct. 25, 9:09 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Electronic Arts (EA): Star Wars: Battlefront: Holiday 2015 Electronic Arts (EA): Star Wars: Battlefront: Holiday 2015
Online Views: 3,180,064
Social Actions: 85,900
SpotShare: 3.60%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 2,437,526
Social Actions: 34,742
SpotShare: 1.76%
Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer
Online Views: 2,658,377
Social Actions: 31,861
SpotShare: 1.72%
Wrigley: The Story of Sarah & Juan Wrigley: The Story of Sarah & Juan
Online Views: 2,247,854
Social Actions: 23,051
SpotShare: 1.33%
Hulu: Hello From Hulu Hulu: Hello From Hulu
Online Views: 2,485,359
Social Actions: 10,130
SpotShare: 0.97%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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