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Watch the Newest Ads on TV From Bose, Bud Light, Xbox and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Bud Light serves up a parody ad featuring colonial New England Patriots fans. An "SNL" veteran stars in ad that's part of Common Sense Media's #DeviceFreeDinner campaign (Ann-Christine Diaz previewed the spot last week: "Will Ferrell Is a Different Kind of Deadbeat Dad in Funny-Sad Campaign From Common Sense Media"). And Atlanta Falcons' wide receiver Julio Jones stars in a Bose ad that shows off both Bose SoundSport Free wireless headphones and Bose QuietComfort 35 II headphones.

Today's TV Ad Highlights

Data provided by iSpot.tv
Feel True Power
Premiered on: NFL Football, NBC
Xbox data for the last 30 days
Impressions: 735,778,753 (20% of industry)
Est. TV Spend: $17,984,212 (22% of industry)
Attention Score: 87.15
Attention Index: 82 (18% more interruptions than avg.)
The Hero's Return
Premiered on: NFL Football, NBC
Bud Light data for the last 30 days
Impressions: 1,020,553,854 (15% of industry)
Est. TV Spend: $30,433,159 (21% of industry)
Attention Score: 85.17
Attention Index: 65 (35% more interruptions than avg.)
The Talk
Premiered on: Mike & Mike, ESPN2
PlayStation data for the last 30 days
Impressions: 1,074,066,812 (29% of industry)
Est. TV Spend: $32,352,574 (40% of industry)
Attention Score: 90.67
Attention Index: 111 (11% fewer interruptions than avg.)
Julio Jones Is Charged Up
Premiered on: Football Night in America, NBC
Bose data for the last 30 days
Impressions: 58,763,950 (3% of industry)
Est. TV Spend: $2,738,226 (5% of industry)
Attention Score: 87.92
Attention Index: 91 (9% more interruptions than avg.)
Device-Free Dinner: Basket
Premiered on: Keeping Up With the Kardashians, E!
Common Sense Media data for the last 30 days
Impressions: 52,749,537 (21% of industry)
Est. TV Spend: $197,071 (6% of industry)
Attention Score: 93.17
Attention Index: 114 (14% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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