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Watch the Newest Ads on TV From Adidas, Geico, Bud Light and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Adidas serves up a fresh cut of its epic "My Way" ad starring James Harden and Kendall Jenner (Creativity's Alexandra Jardine previewed the campaign earlier this month). Bud Light opts for some dark comedy (see E.J. Schultz's story: "Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking 'Game of Thrones'"). And pro football player Luke Kuechly gets in a seriously intense workout for Geico.

Today's TV Ad Highlights

Data provided by iSpot.tv
Original Is Never Finished
Premiered on: 2017 MTV Video Music Awards, MTV
adidas data for the last 30 days
Impressions: 11,267,136 (1% of industry)
Est. TV Spend: $3,704,810 (16% of industry)
Attention Score: 88.32 (-2.44 vs. industry)
Hard Work
Premiered on: NFL Preseason Football, FOX
GEICO data for the last 30 days
Impressions: 3,226,258,802 (21% of industry)
Est. TV Spend: $71,697,466 (27% of industry)
Attention Score: 96.16 (+2.87 vs. industry)
Red Zone
Premiered on: 2017 MTV Video Music Awards, Logo
Verizon data for the last 30 days
Impressions: 1,449,632,337 (16% of industry)
Est. TV Spend: $45,004,834 (20% of industry)
Attention Score: 93.75 (+3.23 vs. industry)
Banquet
Premiered on: NFL Preseason Football, CBS
Bud Light data for the last 30 days
Impressions: 364,572,263 (6% of industry)
Est. TV Spend: $10,614,580 (12% of industry)
Attention Score: 91.72 (-1.70 vs. industry)
Let Go: Conversation
Premiered on: 2017 MTV Video Music Awards, Logo
Cadillac data for the last 30 days
Impressions: 593,056,553 (3% of industry)
Est. TV Spend: $10,764,737 (3% of industry)
Attention Score: 95.13 (+3.02 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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