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Watch the Newest Ads on TV From Alfa Romeo, Old Navy, Verizon and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Two Alfa Romeos engage in an oddly sexy "dance" on ice, in their process showing off their advanced all-wheel drive technology. Buffalo Wild Wings says that it's "the home of the fan." And a bunch of neighbors—all of them unusually good-looking and with unusually good singing voices—emerge from their homes to deliver an impromptu medley of Christmas songs and pop standards for Old Navy.

Today's TV Ad Highlights

Data provided by iSpot.tv
Wicked Game
Premiered on: Rio 2, FXX
Alfa Romeo data for the last 30 days
Impressions: 180,818,550 (1% of industry)
Est. TV Spend: $2,158,392 (<1% of industry)
Attention Score: 87.08
Attention Index: 118 (18% fewer interruptions than avg.)
Putting Better Outcomes at Doctors' Fingertips
Premiered on: Special Report With Bret Baier, Fox News
Verizon data for the last 30 days
Impressions: 3,334,904,058 (21% of industry)
Est. TV Spend: $84,942,371 (28% of industry)
Attention Score: 87.39
Attention Index: 119 (19% fewer interruptions than avg.)
Every Kind of Fan
Premiered on: Everybody Hates Chris, Fuse
Buffalo Wild Wings data for the last 30 days
Impressions: 323,972,395 (4% of industry)
Est. TV Spend: $6,577,621 (8% of industry)
Attention Score: 93.87
Attention Index: 150 (50% fewer interruptions than avg.)
Jingle Jammies Jam
Premiered on: Cool Runnings, Discovery Family Channel
Old Navy data for the last 30 days
Impressions: 1,012,920,271 (15% of industry)
Est. TV Spend: $20,186,549 (24% of industry)
Attention Score: 83.07
Attention Index: 74 (26% more interruptions than avg.)
Grand Theft Auto Online: The Doomsday Heist
Premiered on: WWE SmackDown!, USA Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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