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Watch the Newest Ads on TV From Amazon, Old Navy, Papa Murphy's and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Alexa, the digital assistant, prompts a moment of jealousy/suspicion at exactly the wrong moment in an Amazon ad for its Echo Dot device. A kid gets a rousing welcome at his new school in a dance-tastic Old Navy commercial. (Ad Age's Adrianne Pasquarelli previewed the spot and offered the backstory on the chain's new marketing approach in late July: "Old Navy Succeeds By Saying Bye to Celebs and Hi to Fashion.") And take-and-bake pizza chain Papa Murphy's offers a different take on the "F word."

Today's TV Ad Highlights

Data provided by iSpot.tv
Back-to-School Breakdown: Ready to Make Some Noise
Premiered on: M*A*S*H, TV LAND
Old Navy data for the last 30 days
Impressions: 25,772,213 (1% of industry)
Est. TV Spend: $727,151 (3% of industry)
Attention Score: 97.33 (+5.82 vs. industry)
Cou-Porn
Premiered on: The Real Housewives of New York City, BRAVO
CouponCabin.com data for the last 30 days
Impressions: 4,805,793 (<1% of industry)
Est. TV Spend: $100,197 (<1% of industry)
Attention Score: 98.92 (+6.02 vs. industry)
Summer: Ice Cream
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Samsung Mobile data for the last 30 days
Impressions: 998,686,382 (57% of industry)
Est. TV Spend: $25,627,386 (55% of industry)
Attention Score: 90.60 (-1.23 vs. industry)
Dim the Lights
Premiered on: What's Love Got to Do With It, VH1
Amazon Echo data for the last 30 days
Impressions: 823,215,107 (98% of industry)
Est. TV Spend: $9,711,778 (83% of industry)
Attention Score: 92.51 (-0.01 vs. industry)
Law of Fresh
Premiered on: Hot Bench, CW
Papa Murphy's Pizza data for the last 30 days
Impressions: 7,238,015 (<1% of industry)
Est. TV Spend: $108,134 (<1% of industry)
Attention Score: 94.74 (+4.16 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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