Watch the Newest Ads on TV From Apple, DirecTV, Geico and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: The Rock shows up in yet another Apple ad with his sidekick Siri to promote his four-minute-long short film for the brand (Creativity's Ann-Christine Diaz previewed the campaign in late July: "Dwayne 'The Rock' Johnson's Latest Blockbuster Is a Film From Apple.") Shipwreck survivors stuck on a life raft are conveniently distracted from their plight by a brief discussion of the savings Geico can provide on auto insurance. And Charlie Day of "It's Always Sunny in Philadelphia" is super literal about watching the Falcons and the Bears with DirecTV's NFL Sunday Ticket.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.