Watch the Newest Ads on TV From Apple Music, Dodge, Lexus and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Apple Music serves up another one of its artist-discovery spots—this one encouraging you to use its streaming service to listen to singer-songwriter Billie Eilish. Dodge presents another in its series of ads that grew out of its co-promotion relationship with the "Fast & Furious" film franchise; Vin Diesel's on hand to declare that "winning is winning," whether you win by an inch or a mile. And Lexus shows off its safety features in a CGI-animated landscape in which objects, including cars and roadways, turn entirely transparent.
Premiered on: The Late Show With Stephen Colbert, CBS
Apple Music data for the last 30 days
Impressions: 7,300,559 (1% of industry)
Est. TV Spend: $1,072,039 (15% of industry)
Attention Score: 87.28
Attention Index: 59 (41% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.