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Watch the Newest Ads on TV From Apple, Sprite, Toyota and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple shows off how its iPad seamlessly fits into one little girl's life (Alexandra Jardine has the backstory: "A Digital Whiz Kid Asks 'What's a Computer?' in Apple's Spot for iPad Pro"). LeBron James (an animated version of him, anyway) hypes Sprite Cranberry. And Subaru promotes its Share the Love sales event with the story of a kid named Matthew who got his wish through the Make-A-Wish Foundation with a little help from Subaru.

Today's TV Ad Highlights

Data provided by iSpot.tv
What's a Computer
Premiered on: Grey's Anatomy, ABC
Apple iPad data for the last 30 days
Impressions: 23,772,852 (1% of industry)
Est. TV Spend: $1,779,922 (4% of industry)
Attention Score: 96.62
Attention Index: 157 (57% fewer interruptions than avg.)
Mobility for All
Premiered on: U.S. Olympic Trials, NBC Sports
Toyota data for the last 30 days
Impressions: 1,521,674,673 (5% of industry)
Est. TV Spend: $42,631,443 (8% of industry)
Attention Score: 87.84
Attention Index: 108 (8% fewer interruptions than avg.)
Cranberry Animated
Premiered on: Highly Questionable, ESPN
Sprite data for the last 30 days
Impressions: 288,290,157 (7% of industry)
Est. TV Spend: $5,516,061 (7% of industry)
Attention Score: 94.68
Attention Index: 135 (35% fewer interruptions than avg.)
The Ex
Premiered on: SportsCenter, ESPN
Taco Bell data for the last 30 days
Impressions: 3,640,296,837 (16% of industry)
Est. TV Spend: $47,991,100 (16% of industry)
Attention Score: 91.96
Attention Index: 106 (6% fewer interruptions than avg.)
Share the Love Event: Make-A-Wish: Matthew
Premiered on: Disappeared, Investigation Discovery
Subaru data for the last 30 days
Impressions: 1,236,545,695 (4% of industry)
Est. TV Spend: $22,049,395 (4% of industry)
Attention Score: 85.73
Attention Index: 93 (7% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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