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Watch the Newest Ads on TV From Apple, Zelle, Little Caesars and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Actor/rapper Daveed Diggs (best known for playing Marquis de Lafayette and Thomas Jefferson in "Hamilton" on Broadway) rhymes his way through an ad for digital-payment network Zelle. A distressed woman causes some pretty serious damage to an office building after hearing about Little Caesars' ExtraMostBestest pizza deal. And Apple hypes the "studio-quality portraits" you can take with the iPhone X by showing a series of studio-quality portraits of some awesome-looking people.

Today's TV Ad Highlights

Data provided by iSpot.tv
A New Light
Premiered on: NFL Football, NBC
Apple iPhone data for the last 30 days
Impressions: 1,849,778,754 (42% of industry)
Est. TV Spend: $70,169,130 (52% of industry)
Attention Score: 83.19
Attention Index: 95 (5% more interruptions than avg.)
How Money Moves: Around Town
Premiered on: NFL Football, NBC
Zelle data for the last 30 days
Impressions: 17,132,346 (1% of industry)
Est. TV Spend: $2,200,644 (5% of industry)
Attention Score: 53.87
Attention Index: 20 (80% more interruptions than avg.)
Sit Down
Premiered on: Golic & Wingo, ESPN2
Little Caesars Pizza data for the last 30 days
Impressions: 1,674,899,957 (20% of industry)
Est. TV Spend: $17,778,808 (19% of industry)
Attention Score: 91.97
Attention Index: 92 (8% more interruptions than avg.)
Smarter You
Premiered on: Crazy Ex-Girlfriend, CW
Sprint data for the last 30 days
Impressions: 2,150,021,497 (14% of industry)
Est. TV Spend: $41,466,247 (15% of industry)
Attention Score: 88.43
Attention Index: 108 (8% fewer interruptions than avg.)
How We Got There
Premiered on: Swimming, NBC Sports
TYR data for the last 30 days
Impressions: 211,790 (<1% of industry)
Est. TV Spend: $67,357 (<1% of industry)
Attention Score: 97.13
Attention Index: 169 (69% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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