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Watch the Newest Ads on TV From Beats, Apple, Adidas and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Apple serves up a visually dazzling spot for the latest edition of Apple Watch (Creativity's Alexandra Jardine has the backstory: "A Skateboarder Spins Through the Crowds in a Train Station in Apple Watch 3 Emmys Spot"). An orchestra's triangle player goes a wee bit overboard with his solo performance in the latest "surprising" Geico spot. And Tom Brady manages everything—business and family life—with his BeatsX wireless earphones; the ad's tagline: "Built for bosses."

Today's TV Ad Highlights

Data provided by iSpot.tv
Roll
Premiered on: Top Gear America, BBC America
Apple Watch data for the last 30 days
Impressions: 45,355,373 (1% of industry)
Est. TV Spend: $7,548,066 (9% of industry)
Attention Score: 74.16
Attention Index: 52 (48% more interruptions than avg.)
Creativity Gets You Noticed
Premiered on: Premier League Goal Zone, NBC
adidas data for the last 30 days
Impressions: 70,750,938 (6% of industry)
Est. TV Spend: $6,653,223 (30% of industry)
Attention Score: 90.15
Attention Index: 98 (2% more interruptions than avg.)
Built for Bosses
Premiered on: NFL Football, CBS
Beats Audio data for the last 30 days
Impressions: 1,997,950 (<1% of industry)
Est. TV Spend: $706,397 (4% of industry)
Attention Score: 93.15
Attention Index: 99 (1% more interruptions than avg.)
Triangle Solo
Premiered on: 69th Primetime Emmy Awards, CBS
GEICO data for the last 30 days
Impressions: 3,716,469,746 (21% of industry)
Est. TV Spend: $81,397,737 (27% of industry)
Attention Score: 92.36
Attention Index: 125 (25% fewer interruptions than avg.)
Orchestra Campaign: Cheers
Premiered on: 69th Primetime Emmy Awards, CBS
Audi data for the last 30 days
Impressions: 421,031,572 (2% of industry)
Est. TV Spend: $10,231,505 (2% of industry)
Attention Score: 87.19
Attention Index: 96 (4% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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