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Watch the Newest Ads on TV From Chase, Kmart, GameStop and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Party City serves up two separate ads—one directed at kids looking for costumes, the other at adults in search of spooky lawn decorations—to hype its Halloween merchandise. Chase teams up with "Late Late Show" host James Corden to promote the travel benefits of the Chase Sapphire Reserve card. And Kmart calls attention to its fall fashion offerings with a spot that declares "Anything is possible—dress for it."

Today's TV Ad Highlights

Data provided by iSpot.tv
I Can
Premiered on: Pet Sematary, Independent Film (IFC)
Kmart data for the last 30 days
Impressions: 194,832,425 (2% of industry)
Est. TV Spend: $1,316,297 (1% of industry)
Attention Score: 74.57
Attention Index: 34 (66% more interruptions than avg.)
House Battle
Premiered on: George Lopez, Nick@Nite
Party City data for the last 30 days
Impressions: 9,771,155 (1% of industry)
Est. TV Spend: $219,502 (1% of industry)
Attention Score: 92.98
Attention Index: 116 (16% fewer interruptions than avg.)
I Want Candy
Premiered on: SpongeBob SquarePants, Nick
Party City data for the last 30 days
Impressions: 9,771,155 (1% of industry)
Est. TV Spend: $219,502 (1% of industry)
Attention Score: 92.98
Attention Index: 116 (16% fewer interruptions than avg.)
Fall Tech Trade: The Delivery
Premiered on: Pet Sematary Two, Independent Film (IFC)
GameStop data for the last 30 days
Impressions: 110,769,437 (16% of industry)
Est. TV Spend: $2,311,268 (19% of industry)
Attention Score: 96.96
Attention Index: 157 (57% fewer interruptions than avg.)
Scout the World
Premiered on: First Take, ESPN
JPMorgan Chase data for the last 30 days
Impressions: 638,790,396 (14% of industry)
Est. TV Spend: $8,254,653 (10% of industry)
Attention Score: 93.31
Attention Index: 106 (6% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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