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Watch the Newest Ads on TV From Esurance, Hotels.com, Little Caesars and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Esurance shows how its app can help you find exactly the right coverage -- just like a dating app can help you find your "perfect match." In an Old Spice spot, a coach finds something kind of suspicious in Von Miller's locker -- but he's got a great explanation for it. And a son demotes his supposed "#1 Dad" in a brutal Little Caesars ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Coach Talk
Premiered on: World of X Games, ABC
Old Spice data for the last 30 days
Impressions: 329,295,300 (15% of industry)
Est. TV Spend: $5,199,032 (20% of industry)
Attention Score: 96.49 (+2.00 vs. industry)
Glory Days
Premiered on: George Lopez, Nick@Nite
Hotels.com data for the last 30 days
Impressions: 34,127,741 (1% of industry)
Est. TV Spend: $502,710 (1% of industry)
Attention Score: 92.58 (-0.11 vs. industry)
My Houzz
Premiered on: Tia Mowry at Home, Cooking Channel
Houzz data for the last 30 days
Impressions: 5,088,116 (<1% of industry)
Est. TV Spend: $35,178 (<1% of industry)
Attention Score: 91.59 (-1.35 vs. industry)
Perfect Match
Premiered on: Favorite Foods USA, FYI
Esurance data for the last 30 days
Impressions: 863,142,593 (6% of industry)
Est. TV Spend: $8,808,658 (3% of industry)
Attention Score: 95.10 (+1.85 vs. industry)
Number #1 Dad
Premiered on: Mad About You, FXX
Little Caesars Pizza data for the last 30 days
Impressions: 1,235,102,006 (27% of industry)
Est. TV Spend: $15,590,804 (24% of industry)
Attention Score: 83.99 (-8.61 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Most Popular