Watch the Newest Ads on TV From Febreze, Scotch Brite, Dick's and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A couple of old-school dish scrubbers have an existential crisis thanks to the arrival of Scotch Brite Scrub Dots. Dick's Sporting Goods wants everyone (especially a competitor) to know it stocks Vans Classics. And Febreze serves up another one of its "I love you ... but sometimes you stink" ads, this time starring a pooch named Droolius Caesar (ha).
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.