A few highlights: Ford debuts a lively, football-themed ad for the 2018 Ford F-150 truck—complete with fast-paced narration by Denis Leary and some cool motion graphics from production house Big Block, via Global Team Blue, the WPP agency dedicated to Ford. A legendary actor takes an unexpected ride for Lyft (Creativity has the backstory: "Jeff Bridges Rides the Oregon Trail in W+K's First TV Work for Lyft"). And Lowe's serves up another in its series of "The moment you realize" spots, this one featuring a guy who accidentally gets pet like a dog because... well, it's hard to explain; just watch it.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.