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Watch the Newest TV Ads From Ford, Lyft, Lowe's and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Ford debuts a lively, football-themed ad for the 2018 Ford F-150 truck—complete with fast-paced narration by Denis Leary and some cool motion graphics from production house Big Block, via Global Team Blue, the WPP agency dedicated to Ford. A legendary actor takes an unexpected ride for Lyft (Creativity has the backstory: "Jeff Bridges Rides the Oregon Trail in W+K's First TV Work for Lyft"). And Lowe's serves up another in its series of "The moment you realize" spots, this one featuring a guy who accidentally gets pet like a dog because... well, it's hard to explain; just watch it.

Today's TV Ad Highlights

Data provided by iSpot.tv
Referee
Premiered on: College Football, NBC
Avocados From Mexico data for the last 30 days
Impressions: 5,193,997 (<1% of industry)
Est. TV Spend: $211,069 (1% of industry)
Attention Score: 88.96
Attention Index: 92 (8% more interruptions than avg.)
Riding West
Premiered on: NFL Football, NBC
Lyft data for the last 30 days
Impressions: 16,571,695 (2% of industry)
Est. TV Spend: $535,000 (5% of industry)
Attention Score: 90.32
Attention Index: 89 (11% more interruptions than avg.)
Georgia Gold or Nashville Hot?
Premiered on: America's Funniest Home Videos, ABC
KFC data for the last 30 days
Impressions: 1,036,150,070 (6% of industry)
Est. TV Spend: $12,183,135 (5% of industry)
Attention Score: 91.62
Attention Index: 102 (2% fewer interruptions than avg.)
The Moment: No Space
Premiered on: The OT, FOX
Lowe's data for the last 30 days
Impressions: 1,949,151,546 (41% of industry)
Est. TV Spend: $25,702,623 (50% of industry)
Attention Score: 88.87
Attention Index: 81 (19% more interruptions than avg.)
Quarterback
Premiered on: FOX NFL Sunday, FOX
Ford data for the last 30 days
Impressions: 1,570,700,429 (6% of industry)
Est. TV Spend: $32,549,281 (8% of industry)
Attention Score: 85.73
Attention Index: 86 (14% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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