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Watch the Newest Ads on TV From Absolut, Wendy's, L.L. Bean and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Wendy's hypes its current $5 Chicken Tenders Combo special—complete with a side of S'Awesome Sauce. Rita Ora announces that she's teaming up with Absolut to write a song "inspired by your amazing stories of acceptance" as part of the Absolut Open Mic Project. And in an L.L. Bean, a dad makes creative use of a vacuum cleaner to keep his adorable but messy kids from bringing fall foliage inside.

Today's TV Ad Highlights

Data provided by iSpot.tv
Open Mic Project: Your Story
Premiered on: The Late Show With Stephen Colbert, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Home & Family, Hallmark
L.L. Bean data for the last 30 days
Impressions: 315,328,293 (31% of industry)
Est. TV Spend: $5,452,790 (46% of industry)
Attention Score: 91.27
Attention Index: 105 (5% fewer interruptions than avg.)
To Dip or Not to Dip
Premiered on: Empire, FOX
Wendy's data for the last 30 days
Impressions: 1,119,899,675 (5% of industry)
Est. TV Spend: $18,697,143 (6% of industry)
Attention Score: 94.31
Attention Index: 137 (37% fewer interruptions than avg.)
Wolfenstein II: The New Colossus: Havoc
Premiered on: MLB Baseball, Fox Sports 1
Bethesda Softworks data for the last 30 days
Impressions: 11,598,204 (<1% of industry)
Est. TV Spend: $298,182 (<1% of industry)
Attention Score: 96.00
Attention Index: 162 (62% fewer interruptions than avg.)
Middle-Earth: Shadow of War: Critcs
Premiered on: Haunted High, SYFY
Warner Bros. Games data for the last 30 days
Impressions: 83,357,201 (3% of industry)
Est. TV Spend: $331,726 (1% of industry)
Attention Score: 91.61
Attention Index: 119 (19% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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