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Watch the Newest Ads on TV from Google, Domino's, Microsoft and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Domino's promotes something called "carryout insurance" (seriously) in case your pizza gets ruined after you carry it out of the store. Google and Samsung team up to hype the Samsung Chromebook Pro as "a gift they'll open every day." And a turkey, a pilgrim and can of cranberry sauce attempt to "survive Thanksgiving" in a GameStop ad that promotes its big Black Friday sale.

Today's TV Ad Highlights

Data provided by iSpot.tv
#FriendsAgain: Turkey Legs at the Renaissance Faire
Premiered on: Morning Drive, Golf
Bank of America data for the last 30 days
Impressions: 511,532,502 (7% of industry)
Est. TV Spend: $9,448,434 (6% of industry)
Attention Score: 84.30
Attention Index: 50 (50% more interruptions than avg.)
Black Friday Sale: Pilgrim
Premiered on: Richie Rich's Christmas Wish, Freeform
GameStop data for the last 30 days
Impressions: 140,330,513 (10% of industry)
Est. TV Spend: $2,729,587 (10% of industry)
Attention Score: 95.81
Attention Index: 141 (41% fewer interruptions than avg.)
Timber
Premiered on: World's Deadliest, National Geographic Wild
Domino's data for the last 30 days
Impressions: 2,616,891,629 (38% of industry)
Est. TV Spend: $42,985,240 (43% of industry)
Attention Score: 91.83
Attention Index: 101 (1% fewer interruptions than avg.)
Katherine Brings Her Stories to Life
Premiered on: Pro Football Talk, NBC Sports
Microsoft Windows data for the last 30 days
Impressions: 36,378,028 (2% of industry)
Est. TV Spend: $801,272 (2% of industry)
Attention Score: 92.71
Attention Index: 127 (27% fewer interruptions than avg.)
Perfect Gift
Premiered on: How the Universe Works, Science Channel
Google Chromebook data for the last 30 days
Impressions: 637,860,661 (25% of industry)
Est. TV Spend: $16,942,554 (28% of industry)
Attention Score: 91.88
Attention Index: 105 (5% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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