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Watch the Newest Ads on TV From GE, Lincoln, Dodge and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: General Electric introduces us to a clever young inventor named Molly who grows up to be a brilliant GE engineer. Lincoln shows off the fully adjustable "perfect-position seat" in the Lincoln Continental. And Dodge says "We were born this way"—but the brand definitely doesn't seem to mean it in the Lady Gaga sense.

Today's TV Ad Highlights

Data provided by iSpot.tv
Meet Molly, the Kid Who Never Stops Inventing
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
General Electric data for the last 30 days
Impressions: 20,320,016 (2% of industry)
Est. TV Spend: $972,637 (5% of industry)
Attention Score: 95.34
Attention Index: 145 (45% fewer interruptions than avg.)
The More Human Side of Engineering: Formation
Premiered on: MTP Daily, MSNBC
Lincoln Motor Company data for the last 30 days
Impressions: 514,410,833 (2% of industry)
Est. TV Spend: $10,304,696 (3% of industry)
Attention Score: 75.13
Attention Index: 34 (66% more interruptions than avg.)
Open Technology
Premiered on: 2017 U.S. Open Tennis, ESPN
IBM Cloud data for the last 30 days
Impressions: 256,832,506 (36% of industry)
Est. TV Spend: $4,018,418 (41% of industry)
Attention Score: 89.66
Attention Index: 82 (18% more interruptions than avg.)
Born This Way
Premiered on: How the Earth Works, Science Channel
Dodge data for the last 30 days
Impressions: 217,024,030 (1% of industry)
Est. TV Spend: $3,051,120 (1% of industry)
Attention Score: 82.97
Attention Index: 50 (50% more interruptions than avg.)
Enterprise-Strength
Premiered on: 2017 U.S. Open Tennis, ESPN
IBM Cloud data for the last 30 days
Impressions: 256,832,506 (36% of industry)
Est. TV Spend: $4,018,418 (41% of industry)
Attention Score: 89.66
Attention Index: 82 (18% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200.
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