×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Newest Ads on TV From Geico, Apple, Hyundai and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple teases its collaboration with The Rock (Creativity has the backstory: "Dwayne 'The Rock' Johnson's Latest Blockbuster Is a Film From Apple"). A guy named Gary plays hooky from work -- and burnishes his bad-boy rep -- thanks to Geico. And Hyundai drivers find a way to enjoy, yes, a traffic jam.

Today's TV Ad Highlights

Data provided by iSpot.tv
Gary Plays Hooky
Premiered on: Unlikely Animal Friends, National Geographic Wild
GEICO data for the last 30 days
Impressions: 3,354,884,441 (21% of industry)
Est. TV Spend: $66,504,318 (26% of industry)
Attention Score: 97.26 (+3.72 vs. industry)
The Rock x Siri Dominate the Day
Premiered on: Animals Gone Wild, National Geographic
Apple iPhone data for the last 30 days
Impressions: 396,708,945 (28% of industry)
Est. TV Spend: $12,800,722 (33% of industry)
Attention Score: 94.52 (+1.02 vs. industry)
Splatoon 2: Answer the Call to Battle
Premiered on: Catfish: The TV Show, MTV
Nintendo data for the last 30 days
Impressions: 229,998,991 (30% of industry)
Est. TV Spend: $4,959,831 (46% of industry)
Attention Score: 86.72 (-3.96 vs. industry)
Oven-Hot Pizza, Fast, Every Time
Premiered on: Catfish: The TV Show, MTV
Pizza Hut data for the last 30 days
Impressions: 921,405,277 (18% of industry)
Est. TV Spend: $11,596,279 (19% of industry)
Attention Score: 86.51 (-3.64 vs. industry)
Duet
Premiered on: New Day With Chris Cuomo and Alisyn Camerota, CNN
Hyundai data for the last 30 days
Impressions: 363,836,874 (2% of industry)
Est. TV Spend: $4,662,403 (2% of industry)
Attention Score: 94.88 (+2.12 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Most Popular