Watch the Newest Ads on TV From Geico, Jeep, Wrangler and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Discount supermarket chain Aldi serves up another one of its comparison-shopping ads -- this time pointing out how much cheaper its house-brand K-Cup coffee pods are versus the Dunkin' Donuts pods sold at other supermarkets. Jeep tells us that "You don't have to be the CEO to enjoy the amenities of the VIP suite" (just climb into your Jeep Compass). And Geico dispenses with its usual comedic tendencies in an ad for its motorcyle insurance set to the Strange Weather song "Little Bit of Light" that simply celebrates the pleaures of "great rides" -- and "great rates."
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.