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Watch the Newest Ads on TV From Honda, Taco Bell, Mercedes-Benz and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The "smartly designed" Honda Pilot helps save a raccoon and a birthday cake from becoming roadkill. Pop music icon Cher and rapper Future team up for an impromptu duet in a Gap ad. And in a Taco Bell spot, a guy sits down in front of his TV with a new Taco Bell Naked Egg Taco, prompting various people on TV—a weatherman, NBA star Kevin Love, an infomercial pitchman and more—to break through the fourth wall and react with bewildered exclamations of "What the?"

Today's TV Ad Highlights

Data provided by iSpot.tv
Meet Me in the Gap: Cher & Future
Premiered on: Real Housewives of Orange County: Meet the Housewives, BRAVO
Gap data for the last 30 days
Impressions: 12,520,873 (<1% of industry)
Est. TV Spend: $358,373 (1% of industry)
Attention Score: 91.20
Attention Index: 96 (4% more interruptions than avg.)
Birthday Cake
Premiered on: Quick Pitch, MLB Network
Honda data for the last 30 days
Impressions: 1,300,773,587 (5% of industry)
Est. TV Spend: $20,031,224 (4% of industry)
Attention Score: 85.67
Attention Index: 86 (14% more interruptions than avg.)
Hip-Hop Jingle
Premiered on: My Wife and Kids, VH1
KitKat data for the last 30 days
Impressions: 398,445,309 (5% of industry)
Est. TV Spend: $3,678,890 (5% of industry)
Attention Score: 84.96
Attention Index: 62 (38% more interruptions than avg.)
Sneak Attack
Premiered on: The Morning Show with Boomer, CBS Sports
Mercedes-Benz data for the last 30 days
Impressions: 953,458,192 (3% of industry)
Est. TV Spend: $22,504,898 (5% of industry)
Attention Score: 90.74
Attention Index: 125 (25% fewer interruptions than avg.)
What The ...
Premiered on: Law & Order, TNT
Taco Bell data for the last 30 days
Impressions: 2,162,942,973 (11% of industry)
Est. TV Spend: $31,722,212 (13% of industry)
Attention Score: 92.84
Attention Index: 113 (13% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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