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Watch the Newest Ads on TV From IBM, Spectrum and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: IBM serves up a 15-second animated ad about its cutting-edge cloud services, as well as a separate 30-second spot that highlights how its AI technology is revolutionizing healthcare and other fields. DirecTV promotes its Movers Deal special to encourge people who have just moved into a new home to upgrade their package. And Spectrum rolls out another spot in its ongoing "Redefining what a cable company can be" campaign.

Today's TV Ad Highlights

Data provided by iSpot.tv
Why Do You Work?
Premiered on: 2017 U.S. Open Tennis, ESPN
IBM Cloud data for the last 30 days
Impressions: 95,983,818 (19% of industry)
Est. TV Spend: $2,051,222 (24% of industry)
Attention Score: 91.76 (-0.05 vs. industry)
Want It All
Premiered on: 2017 U.S. Open Tennis, ESPN
Spectrum data for the last 30 days
Impressions: 707,974,448 (12% of industry)
Est. TV Spend: $554,394 (1% of industry)
Attention Score: 94.67 (-1.06 vs. industry)
Make a Difference
Premiered on: What's My Car Worth?, Velocity
United Nations data for the last 30 days
Impressions: 645,890 (4% of industry)
Est. TV Spend: $4,062 (1% of industry)
Attention Score: 98.34 (+1.81 vs. industry)
Movers Deal: Upgrades
Premiered on: Weather Underground, Weather Channel
DIRECTV data for the last 30 days
Impressions: 687,271,946 (12% of industry)
Est. TV Spend: $13,939,669 (22% of industry)
Attention Score: 97.71 (+1.98 vs. industry)
Cloud for Enterprise: Pinball
Premiered on: Morning Joe, MSNBC
IBM Cloud data for the last 30 days
Impressions: 95,983,818 (19% of industry)
Est. TV Spend: $2,051,222 (24% of industry)
Attention Score: 91.76 (-0.05 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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