Watch the Newest Ads on TV From IBM, VW, Miller Lite and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: IBM deploys a vivid, fast-paced montage of images and clips to illustrate the awesome range of applications for its cloud services. King Kong (kinda) chases (sorta) after the new Volkwagen Tiguan in an ad backed by the 1976 Electric Light Orchestra hit "Livin' Thing." And Baskin-Robbins serves up a food-porn commercial that offers close-up shots of its August ice cream flavor of the month: Oreo cheesecake.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.