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Watch the Newest Ads on TV From M&M's, Infiniti, Microsoft and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell presents a dad who imagines everything that could go wrong if his son's favorite toy doesn't stay powered up -- and sufficiently distracting. Stephen Curry helps Infiniti demonstrate "what performance sounds like" (last week Lindsay Stein and E.J. Schultz served up the backstory on the brand's latest creative direction: "Infiniti Turns to 72andSunny for Creative Help"). And an animated version of Jessie J jams for M&M's Bite-size Beats.

Today's TV Ad Highlights

Data provided by iSpot.tv
Toy
Premiered on: The Young and the Restless, CBS
DURACELL data for the last 30 days
Impressions: 198,009,384 (20% of industry)
Est. TV Spend: $2,438,877 (13% of industry)
Attention Score: 92.11 (+3.22 vs. industry)
Feeling of Performance
Premiered on: TMZ Sports Weekend, Fox Sports 1
Infiniti data for the last 30 days
Impressions: 436,991,649 (2% of industry)
Est. TV Spend: $9,154,880 (3% of industry)
Attention Score: 93.61 (+0.99 vs. industry)
Existential Crisis
Premiered on: CBS Morning News, CBS
Progressive data for the last 30 days
Impressions: 2,924,149,304 (17% of industry)
Est. TV Spend: $53,074,251 (19% of industry)
Attention Score: 94.08 (+0.41 vs. industry)
Furniture Designer Brodie Neill
Premiered on: Pro Football Talk, NBC Sports
Microsoft Surface data for the last 30 days
Impressions: 179,737,065 (15% of industry)
Est. TV Spend: $6,102,272 (30% of industry)
Attention Score: 82.46 (-12.39 vs. industry)
Jessie J for Bite-Size Beats
Premiered on: The Jamie Foxx Show, VH1
M&M's data for the last 30 days
Impressions: 459,270,081 (6% of industry)
Est. TV Spend: $5,548,763 (7% of industry)
Attention Score: 97.38 (+5.29 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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