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Watch the Newest Ads on TV From JC Penney, Rooms to Go's iSofa and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: JC Penney mixes seasonal marketing metaphors with its back-to-school sale featuring "night-to-day doorbusters." Rooms to Go plugs its customizable iSofa -- which is sort of like an iPhone except it's not a phone and it's a lot more comfortable to sit on. And Lowe's serves up a new 15-second cut of one of its ubiquitous "The moment you realize" ads.

Today's TV Ad Highlights

Data provided by iSpot.tv
Designer Moments
Premiered on: NBA: The Jump, ESPN2
Men's Wearhouse data for the last 30 days
Impressions: 383,794,821 (15% of industry)
Est. TV Spend: $4,344,750 (12% of industry)
Attention Score: 88.83 (-3.34 vs. industry)
Hello, Good Buy
Premiered on: Live From the PGA Championship, Golf
Global Golf data for the last 30 days
Impressions: 2,291,146 (<1% of industry)
Est. TV Spend: $117,496 (<1% of industry)
Attention Score: 98.77 (+6.36 vs. industry)
Back to School Sale: New Wardrobe
Premiered on: The Sinner, USA Network
JCPenney data for the last 30 days
Impressions: 1,367,119,674 (19% of industry)
Est. TV Spend: $14,600,844 (15% of industry)
Attention Score: 91.77 (-1.38 vs. industry)
The Moment: Vanity: Bath Faucets
Premiered on: MasterChef, FOX
Lowe's data for the last 30 days
Impressions: 2,153,725,419 (49% of industry)
Est. TV Spend: $25,961,307 (54% of industry)
Attention Score: 92.12 (-0.96 vs. industry)
Design Your Own Sofa
Premiered on: Good Morning America, ABC
Rooms to Go data for the last 30 days
Impressions: 233,905,861 (15% of industry)
Est. TV Spend: $247,118 (2% of industry)
Attention Score: 95.81 (+0.31 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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