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Watch the Newest Ads on TV From Kia, Bud Light, Nissan and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Bud Light offers up a couple variations on a theme (E.J. Schultz has the backstory on the new campaign: "Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light"). Charlie "It's Always Sunny in Philadelphia" Day turns up in another DirecTV ad -- this one with a very weird cameo appearance by Dallas Cowboys quarterback Dak Prescott. And Kia welcomes a new member to its ad family in a fresh cut of a rather frenetic spot (Creativity's Alexandra Jardine has the story on this campaign that first launched online and in movie theaters: "The Kia Hamsters Get a Turbo-Charged New Baby").

Today's TV Ad Highlights

Data provided by iSpot.tv
Complex
Premiered on: MLB Now, MLB Network
Bud Light data for the last 30 days
Impressions: 308,295,533 (5% of industry)
Est. TV Spend: $9,914,393 (11% of industry)
Attention Score: 88.56 (-3.63 vs. industry)
The Turbo Hamster Has Arrived
Premiered on: Tyler Perry's Meet the Browns, BET
Kia data for the last 30 days
Impressions: 930,490,087 (5% of industry)
Est. TV Spend: $20,858,698 (7% of industry)
Attention Score: 94.35 (+1.86 vs. industry)
All vs. Some
Premiered on: ATP Tennis, Tennis Channel
DIRECTV data for the last 30 days
Impressions: 118,279,934 (2% of industry)
Est. TV Spend: $1,734,291 (4% of industry)
Attention Score: 98.07 (+3.89 vs. industry)
Bottom Line Model Year-End Event: Heisman Trophy
Premiered on: Friends, Nick@Nite
Nissan data for the last 30 days
Impressions: 733,938,465 (4% of industry)
Est. TV Spend: $8,673,051 (3% of industry)
Attention Score: 92.43 (-0.06 vs. industry)
Bottle
Premiered on: MLB Now, MLB Network
Bud Light data for the last 30 days
Impressions: 308,295,533 (5% of industry)
Est. TV Spend: $9,914,393 (11% of industry)
Attention Score: 88.56 (-3.63 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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