×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Newest Ads on TV From Lenovo, Beats, Walmart and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Disney and Lenovo hype Star Wars Jedi Challenges, which uses a Lenovo VR/AR headset and your smartphone along with a lightsaber controller for gameplay. Walmart encourages you to "Bring your flavor" in an ad that calls attention to the retailer's stock of Thanksgiving-dinner essentials. And Jeep serves up a patriotism-themed ad timed to Veterans Day that uses Johnny Cash's "Ragged Old Flag" as its stirring soundtrack.

Today's TV Ad Highlights

Data provided by iSpot.tv
Soggy Groceries
Premiered on: CNN Newsroom Live, CNN
DIRECTV data for the last 30 days
Impressions: 1,282,014,329 (19% of industry)
Est. TV Spend: $34,815,825 (32% of industry)
Attention Score: 89.23
Attention Index: 132 (32% fewer interruptions than avg.)
Built for Bosses
Premiered on: Independence Day, VH1
Beats Audio data for the last 30 days
Impressions: 34,453,444 (1% of industry)
Est. TV Spend: $828,819 (1% of industry)
Attention Score: 96.35
Attention Index: 169 (69% fewer interruptions than avg.)
USO: Freedom Wave On
Premiered on: Third Reich, History Channel
Jeep data for the last 30 days
Impressions: 1,311,404,386 (5% of industry)
Est. TV Spend: $20,866,050 (4% of industry)
Attention Score: 91.68
Attention Index: 138 (38% fewer interruptions than avg.)
Bring Your Flavor
Premiered on: School of Roars, Universal Kids
Walmart data for the last 30 days
Impressions: 3,006,084,238 (19% of industry)
Est. TV Spend: $64,976,927 (31% of industry)
Attention Score: 88.16
Attention Index: 81 (19% more interruptions than avg.)
Train Like a Jedi
Premiered on: Long Island Medium, TLC
Lenovo data for the last 30 days
Impressions: 19,187,599 (1% of industry)
Est. TV Spend: $563,718 (2% of industry)
Attention Score: 90.20
Attention Index: 91 (9% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular