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Watch the Newest Ads on TV From Mercedes-Benz, American Express, Toyota and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Jon Hamm narrates an ad that celebrates the 2018 Mercedes-Benz S-Class, ending with an emphatic "The best—or nothing." Toyota shows off the 2018 Camry in a spot featuring a guy who loves driving it so much that he chooses pick-up instead of delivery when ordering a pizza. And both Kohl's and Macy's hype their big Labor Day weekend sales.

Today's TV Ad Highlights

Data provided by iSpot.tv
Star and Laurel
Premiered on: Mike & Mike, ESPN2
Mercedes-Benz data for the last 30 days
Impressions: 819,738,853 (4% of industry)
Est. TV Spend: $18,804,065 (5% of industry)
Attention Score: 90.21 (-1.86 vs. industry)
Platinum: Fine Hotels & Resorts
Premiered on: 2017 U.S. Open Tennis, ESPN
American Express data for the last 30 days
Impressions: 56,883,601 (2% of industry)
Est. TV Spend: $1,204,636 (2% of industry)
Attention Score: 95.64 (+0.62 vs. industry)
Pick Up
Premiered on: Rickey Smiley for Real, TV ONE
Toyota data for the last 30 days
Impressions: 1,336,870,270 (6% of industry)
Est. TV Spend: $14,796,551 (4% of industry)
Attention Score: 89.85 (-2.22 vs. industry)
Labor Day Sale: 2017 Back to School: Set to Shine
Premiered on: Below Deck, BRAVO
Macy's data for the last 30 days
Impressions: 816,129,515 (9% of industry)
Est. TV Spend: $10,653,407 (9% of industry)
Attention Score: 95.31 (+3.11 vs. industry)
Labor Day Weekend Sale: Tees, Sneakers and Electrics
Premiered on: Morning Express With Robin Meade, Headline News
Kohl's data for the last 30 days
Impressions: 1,681,123,773 (18% of industry)
Est. TV Spend: $18,058,589 (15% of industry)
Attention Score: 93.63 (+1.43 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.

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