Watch the Newest Ads on TV From Microsoft, Farmers Insurance, Booking.com and More
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Microsoft has two commercials in our lineup -- one starring a "rapping teacher" who uses a Windows 10 PC as an educational tool, and one that puts the spotlight on the "powerfully beautiful" Surface laptop. And a Booking.com ad features a rather overwhelmed waitress (you will feel her pain) who explains why "there is nothing more important to me than my vacation."
Premiered on: The Dan Le Batard Show With Stugotz, ESPNU
Booking.com data for the last 30 days
Impressions: 840,271,076 (11% of industry)
Est. TV Spend: $11,211,417 (13% of industry)
Attention Score: 93.03 (+0.63 vs. industry)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.