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Watch the Newest Ads on TV From Monster Energy, Windex, Sprint and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time overr the weekend.

A few highlights: MMA fighter Conor McGregor gets all sweaty -- and presumably thirsty and tired -- as he endures a brutal workout; fortunately, he's got a can of Monster Energy to chug down. An unwitting family gets hooked (literally) by Verizon in a wry spt for Sprint. And Windex serves up two emotional spots, both set to Grace VanderWaal's "Beautiful Thing," that are part of a multipart story arc (more installments to come) titled "The Story of Lucy."

Today's TV Ad Highlights

Data provided by iSpot.tv
I Am the Beast
Premiered on: English Premier League Soccer, NBC Sports
Monster Energy data for the last 30 days
Impressions: 6,865,455 (<1% of industry)
Est. TV Spend: $78,595 (<1% of industry)
Attention Score: 97.38 (+2.15 vs. industry)
The Story of Lucy: First Steps
Premiered on: Dot, PBS Kids Sprout
Windex data for the last 30 days
Impressions: 11,852,618 (<1% of industry)
Est. TV Spend: $113,480 (<1% of industry)
Attention Score: 96.47 (+4.64 vs. industry)
The Whole Family: Five Lines
Premiered on: Aqua Teen Hunger Force, Adult Swim
Sprint data for the last 30 days
Impressions: 1,154,069,300 (13% of industry)
Est. TV Spend: $26,785,110 (14% of industry)
Attention Score: 87.49 (-3.39 vs. industry)
The Story of Lucy: Just the Beginning
Premiered on: The Berenstain Bears, PBS Kids Sprout
Windex data for the last 30 days
Impressions: 11,852,618 (<1% of industry)
Est. TV Spend: $113,480 (<1% of industry)
Attention Score: 96.47 (+4.64 vs. industry)
Retro Sport
Premiered on: Flowers in the Attic, Lifetime Movies
JCPenney data for the last 30 days
Impressions: 1,522,686,623 (19% of industry)
Est. TV Spend: $15,883,063 (15% of industry)
Attention Score: 91.43 (-1.74 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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