Watch the Newest Ads on TV From Nintendo, Chevy, T-Mobile and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: T-Mobile CEO John Legere talks about how the mobile brand is leveraging its status as an official sponsor of Major League Baseball to help raise money for hurricane recovery. Chevrolet serves up another one of its "real people" ads to make a rather dramatic point about how feature-packed the 2018 Chevy Equinox is. And Nintendo hypes Just Dance 2018 for Nintendo Switch.
Attention Index: 83 (17% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.