Watch the Newest Ads on TV From Perdue, Chanel, CarMax and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Perdue Farms emphasizes its family-business heritage in a spot starring "The Perdue Crew: Ryan, Chris and Dad." Chanel serves up a 30-second cut of a new ad for its Gabrielle fragrance that it debuted online; Kristen Stewart stars. And the CarMax Guy says that CarMax buys "all the cars"—even, say, a purple van with a painting of a wizard who's shooting lightning out of his fingers while riding a unicorn sneezing rainbows (as pictured).
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.