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Watch the Newest Ads on TV From Pizza Hut, Crest, JC Penney and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers "our best whitening technology -- plus it has a fortifying formula to protect your enamel." And JC Penney continues to hype its back-to-school sales -- this time with the return of Power Penney Days (through Sunday).

Today's TV Ad Highlights

Data provided by iSpot.tv
Team Photo
Premiered on: 2017 Little League World Series, ESPN
Dick's Sporting Goods data for the last 30 days
Impressions: 244,628,372 (24% of industry)
Est. TV Spend: $5,956,878 (46% of industry)
Attention Score: 94.09 (+1.16 vs. industry)
Don't Settle
Premiered on: NHRA Drag Racing, Fox Sports 1
Pizza Hut data for the last 30 days
Impressions: 1,101,961,696 (23% of industry)
Est. TV Spend: $15,150,301 (24% of industry)
Attention Score: 94.22 (+2.47 vs. industry)
Driver's Seat Diva
Premiered on: Project Runway, Lifetime
Dixie data for the last 30 days
Impressions: 233,732,800 (17% of industry)
Est. TV Spend: $1,940,324 (10% of industry)
Attention Score: 94.55 (+0.20 vs. industry)
Whitens and Protects
Premiered on: CBS This Morning, CBS
Crest data for the last 30 days
Impressions: 1,179,377,897 (24% of industry)
Est. TV Spend: $11,457,219 (24% of industry)
Attention Score: 92.82 (+1.65 vs. industry)
Power Penney Days: Back-to-School Essentials
Premiered on: Fatal Desire, Lifetime Movies
JCPenney data for the last 30 days
Impressions: 1,601,016,389 (18% of industry)
Est. TV Spend: $16,914,340 (15% of industry)
Attention Score: 91.35 (-1.78 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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