Watch the Newest Ads on TV From Samsung, GoDaddy, GoGurt and More
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Yogurt gets consumed at a ... let's just say leisurely pace in a new ad for Oui (Jessica Wohl has the backstory: "A French 'Girl' With Three Lovers Stars in Yoplait's First Oui Brand Campaign" at Creativity). Meanwhile, yogurt gets consumed ... easily (perhaps too easily) in another one of GoGurt's spots starring fouth-grade curmudgeons Tim and Charlie. And Samsung says the Galaxy S8 has "the perfect camera for a total solar eclipse wedding."
Premiered on: Transformers Rescue Bots, Discovery Family Channel
GoDaddy data for the last 30 days
Impressions: 249,746,395 (49% of industry)
Est. TV Spend: $4,766,885 (83% of industry)
Attention Score: 93.72 (+0.36 vs. industry)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.