A few highlights: Washington Redskins cornerback Josh Norman takes questions at a press conference—but at the same time he's telling the world how he really feels by using the Galaxy Note 8's Live Messaging feature. Toyota serves up a montage of people—a coach, a teammate, a sister and more—giving heartfelt pep talks. And a man invites a stadium beer seller into his life because he (mistakenly) thinks it would be awesome to have a guy with "ice-cold Bud Light here!" always at the ready.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.