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Watch the Newest Ads on TV From Starbucks, Marriott, Walmart and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The world's most famous gecko visits Coney Island in a Geico ad that slyly references his TV career. The Youngbloods' "Get Together" serves as the soundtrack for a feel-good Walmart commercial about diversity. And a spot that calls attention to the 10,000-plus veterans and military spouses hired by Starbucks shares some of the (jarringly) pointed questions that people ask of veterans -- including "Have you ever killed anyone?"

Today's TV Ad Highlights

Data provided by iSpot.tv
The Gecko Visits Coney Island
Premiered on: CBS Overnight News, CBS
GEICO data for the last 30 days
Impressions: 3,290,319,491 (21% of industry)
Est. TV Spend: $69,280,293 (26% of industry)
Attention Score: 96.29 (+2.89 vs. industry)
Many Chairs. One Table.
Premiered on: Good Morning America, ABC
Walmart data for the last 30 days
Impressions: 2,109,936,101 (24% of industry)
Est. TV Spend: $34,059,949 (30% of industry)
Attention Score: 93.71 (+0.68 vs. industry)
Time
Premiered on: George Lopez, Nick@Nite
Hotwire data for the last 30 days
Impressions: 26,460,880 (<1% of industry)
Est. TV Spend: $303,952 (<1% of industry)
Attention Score: 99.48 (+7.13 vs. industry)
Stranded: Golden Rule
Premiered on: SportsCenter, ESPN
Marriott data for the last 30 days
Impressions: 255,429,859 (11% of industry)
Est. TV Spend: $5,712,964 (20% of industry)
Attention Score: 95.51 (+0.31 vs. industry)
Military Commitment: Ask Better Questions
Premiered on: Shepard Smith Reporting, Fox News
Starbucks data for the last 30 days
Impressions: 501,881,376 (3% of industry)
Est. TV Spend: $5,826,194 (3% of industry)
Attention Score: 91.68 (-0.65 vs. industry)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
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