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Watch the Newest Ads on TV From Pillsbury, State Farm, Smirnoff and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Green Bay Packers players Aaron Rodgers and Clay Matthews are friends—actually, "best friends," as Matthews sees it (Rodgers maybe sees it differently)—in a State Farm ad. Ted Danson turns up in a Smirnoff spot to call attention to it being "America's most-awarded brand in vodka over the past decade." And Pillsbury serves up a holiday-themed commercial that celebrates "the things that can't be bought"—including family traditions and memories—although it seems from the various product shots tucked into the ad's various heartwarming scenes that Pillsbury does want you to buy its dinner rolls and cinnamon rolls.

Today's TV Ad Highlights

Data provided by iSpot.tv
Best Friend
Premiered on: UEFA Champions League Soccer, Fox Sports 1
State Farm data for the last 30 days
Impressions: 1,623,887,145 (8% of industry)
Est. TV Spend: $43,135,307 (12% of industry)
Attention Score: 87.56
Attention Index: 88 (12% more interruptions than avg.)
Like That
Premiered on: Cyberwar, Viceland
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Things That Can't Be Bought
Premiered on: The People's Court, CW
Pillsbury data for the last 30 days
Impressions: 1,726,508,846 (49% of industry)
Est. TV Spend: $14,168,065 (53% of industry)
Attention Score: 94.25
Attention Index: 91 (9% more interruptions than avg.)
Most Awarded
Premiered on: Grave Secrets, Investigation Discovery
Smirnoff data for the last 30 days
Impressions: 113,806,692 (4% of industry)
Est. TV Spend: $1,820,185 (4% of industry)
Attention Score: 89.52
Attention Index: 68 (32% more interruptions than avg.)
Party Season
Premiered on: The Price Is Right, CBS
Chick-fil-A data for the last 30 days
Impressions: 213,243,514 (1% of industry)
Est. TV Spend: $7,351,852 (3% of industry)
Attention Score: 82.34
Attention Index: 47 (53% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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