Watch the Newest Ads on TV From State Farm, Red Robin, DNA Testing Service Helix and More
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: "So many Americans struggle with finances," an announcer says in a State Farm commercial that promotes the financial literacy tools available at LetsStartToday.com. Red Robin plugs its "Yum 2 Go" mobile-ordering app. And DNA testing service Helix encourages you to "Crack your code."
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.