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Watch the Newest Ads on TV From AT&T, Target, Amazon and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Target promotes a special edition of Taylor Swift's album "Reputation," which comes packaged with print magazines she created as a Target exclusive. AT&Ts DirecTV Now also co-promotes with Swift, hyping the streaming series "The Making of a Song" on the Taylor Swift Now channel. And Amazon suggests that you apply for a seasonal job at Amazon to help it deal with the holiday rush.

Today's TV Ad Highlights

Data provided by iSpot.tv
Taylor Swift: Reputation
Premiered on: TRL, MTV
Target data for the last 30 days
Impressions: 2,502,043,005 (18% of industry)
Est. TV Spend: $42,893,015 (23% of industry)
Attention Score: 90.89
Attention Index: 107 (7% fewer interruptions than avg.)
Words With Friends 2: The Power of Words!
Premiered on: 7 Little Johnstons, TLC
Zynga data for the last 30 days
Impressions: 3,960,026 (<1% of industry)
Est. TV Spend: $24,266 (<1% of industry)
Attention Score: 86.81
Attention Index: 79 (21% more interruptions than avg.)
The Making of a Song
Premiered on: The 51st Annual CMA Awards, ABC
AT&T Wireless data for the last 30 days
Impressions: 1,471,214,046 (12% of industry)
Est. TV Spend: $40,716,005 (15% of industry)
Attention Score: 76.07
Attention Index: 58 (42% more interruptions than avg.)
Every Morning
Premiered on: T.I. and Tiny: The Family Hustle, VH1
HauteLook data for the last 30 days
Impressions: 76,724,313 (3% of industry)
Est. TV Spend: $562,623 (2% of industry)
Attention Score: 95.35
Attention Index: 149 (49% fewer interruptions than avg.)
Peak Jobs: On the Spot
Premiered on: Survivor, CBS
Amazon data for the last 30 days
Impressions: 34,818,265 (1% of industry)
Est. TV Spend: $738,518 (1% of industry)
Attention Score: 86.04
Attention Index: 61 (39% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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