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Watch the Newest Ads on TV From Taco Bell, Pennzoil, Ubisoft and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Taco Bell announces that "breakfast has come out of its shell" with the new Naked Egg Taco, which has a fried egg in place of a taco shell. A yellow race car speeds through an urban landscape in a moody Pennzoil spot that feels like it's straight out of the "Fast and the Furious" playbook. And Ubisoft rather dramatically hypes its new South Park game in an ad that is, of course, narrated by Eric Cartman.

Today's TV Ad Highlights

Data provided by iSpot.tv
Out of the Shell
Premiered on: Teen Mom 2, MTV
Taco Bell data for the last 30 days
Impressions: 2,036,483,886 (11% of industry)
Est. TV Spend: $29,155,683 (13% of industry)
Attention Score: 92.73
Attention Index: 111 (11% fewer interruptions than avg.)
South Park: The Fractured But Whole: Join Coon and Friends
Premiered on: South Park, Comedy Central
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Closet: Leggings for Everything and Everyone
Premiered on: E! News: Daily Pop, E!
Fabletics.com data for the last 30 days
Impressions: 139,325,850 (17% of industry)
Est. TV Spend: $1,811,423 (15% of industry)
Attention Score: 91.56
Attention Index: 111 (11% fewer interruptions than avg.)
Exorcising the Demon
Premiered on: Married ... With Children, TBS
Pennzoil data for the last 30 days
Impressions: 12,071,719 (2% of industry)
Est. TV Spend: $230,852 (2% of industry)
Attention Score: 55.77
Attention Index: 16 (84% more interruptions than avg.)
Fall Style Event: Apt. 9: Smart New Look
Premiered on: What Not to Wear, TLC
Kohl's data for the last 30 days
Impressions: 1,527,693,371 (14% of industry)
Est. TV Spend: $16,682,717 (12% of industry)
Attention Score: 91.92
Attention Index: 109 (9% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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